10 Creators Who Got Rich by Monetizing Their Fixation
These 10 creators didn’t follow trends—they followed obsession. Discover how their intense fixations became wildly profitable brands, channels, and empires.
💰 OBSESSION TO INCOMELISTS
10 Creators Who Got Rich by Monetizing Their Fixation
They didn’t start with a business plan. They started with obsession. Whether it was slime, bugs, true crime, or vintage fonts—these 10 creators built full-blown income streams around the one thing they couldn’t stop thinking about.
🔟 Creators Who Cashed in on Their Fixation
1. Mark Rober (Engineering Obsession)
Former NASA engineer obsessed with solving problems in clever ways. His squirrel obstacle course video alone made six figures—and now he runs a full YouTube empire + CrunchLabs subscription box.
2. Bailey Sarian (True Crime & Makeup Obsession)
Blended two unexpected obsessions—gruesome stories and glam makeup—into “Murder, Mystery & Makeup.” Now has millions of subscribers and brand deals with top beauty companies.
3. The Sorry Girls (DIY Obsession)
Two best friends obsessed with upcycling and interior design turned their DIY addiction into a YouTube channel, brand partnerships, and even a product line.
4. MatPat (Game Theory Obsession)
An obsession with video game lore became a full-on entertainment empire. His YouTube network (Game Theory, Film Theory, Food Theory) brings in millions of views and major ad revenue.
5. Jennelle Eliana (Van Life Obsession)
With just one viral video about her van lifestyle, Jennelle turned her personal obsession into a monetized YouTube channel, affiliate marketing, and sponsorships—all from a tiny van.
6. Simone Giertz (Weird Robot Obsession)
Started building “sh*tty robots” as a joke. Her obsession with quirky invention landed her TED Talks, product lines, and collaborations with tech giants.
7. Recycled Firefighter (Wallet Obsession)
Obsessed with durable gear, a firefighter started making wallets from firehose scraps. His obsession now earns over 6-figures annually on Shopify.
8. Autumn Rainn (Reading Obsession)
Built a TikTok following around her intense obsession with romance books. Now earns through affiliate links, book deals, and her own merch.
9. Binging with Babish (Cooking + Movie Obsession)
Recreates iconic dishes from movies and shows. His obsession with food and film built a channel with millions of subscribers, a cookbook, and a studio kitchen.
10. Laura Kampf (Workshop Obsession)
Her obsession with building and crafting led to a YouTube channel filled with passion projects—now supported by Patreon, brand sponsorships, and over 1M subscribers.
🧠 Final Thought:
These creators didn’t chase what was trending—they monetized what was consuming them. Obsession was the fuel. Platforms were the playground. And the money? It followed naturally.
👉 Takeaway: If you have a weird fixation, document it. Share it. Build with it. There’s an audience (and a paycheck) waiting.
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