10 Obsessed Creators Who Now Shape Public Opinion

They didn’t start with fame—just obsession. These 10 creators turned their fixations into platforms that shape culture, shift narratives, and influence millions.

📣 OBSESSION TO INFLUENCELISTS

8/6/20251 min read

10 Obsessive Creators Who Now Influence Public Opinion 

Some creators go viral. Others change the way we think. What’s the difference? Obsession. These 10 creators didn’t just post content—they lived it. And now, they influence everything from trends to truth.

1. Emma Chamberlain — Obsession with Authenticity

She didn't script. She didn't fake. She just obsessed over being real. Emma’s unfiltered style reshaped what "relatable" means on YouTube—and brands started listening.

2. MrBeast — Obsession with Going Bigger

Jimmy Donaldson didn't want views—he wanted records. His obsession with scale and generosity redefined YouTube virality and made philanthropy part of pop culture.

3. Bretman Rock — Obsession with Personality & Beauty

Mixing flawless makeup with raw personality, Bretman’s obsession with both beauty and boldness turned him into a Gen Z icon who shaped how masculinity and glam coexist.

4. Cleo Abram — Obsession with Explaining Things Better

Cleo's fixated on clarity. Her video essays on complex topics simplify the world—and her obsession with making ideas digestible builds trust in a misinformation era.

5. Tabitha Brown — Obsession with Kindness & Vegan Food

She didn’t just cook. She comforted. Her obsession with compassion, clean eating, and joyful vibes made her a voice of comfort—and a cultural force.

6. Hank & John Green — Obsession with Education and Empathy

From science to philosophy to global charity, the Green brothers obsess over making the internet smarter and kinder. Millions follow. Books sell. Opinions shift.

7. Marques Brownlee (MKBHD) — Obsession with Tech Excellence

He reviews tech—but obsessively. His attention to detail made his opinion gold in the industry. Even Apple listens.

8. Dylan Mulvaney — Obsession with Documenting Transformation

With vulnerability and energy, Dylan’s obsession with documenting her transition journey built a community, sparked debates, and redefined visibility.

9. Cody Ko & Noel Miller — Obsession with Commentary Culture

They made fun of internet cringe with surgical obsession. Now they influence comedy, culture, and how we critique online fame.

10. Dr. Julie Smith — Obsession with Mental Health Clarity

A psychologist who obsessively explains complex emotions in bite-sized, viral videos. She’s become a trusted mental health voice across platforms.

💬 Final Insight

These creators didn’t chase influence. They chased obsession. The moment you go deep enough into what you love, you stop entertaining—and start leading.

→ Explore: All Obsession to outcome categories
→ Submit your obsession story , take the Obsession Quiz

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